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Issue Open Date
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24-Apr-12
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Issue Closing Date
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26-Apr-12
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Application Money
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100
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Allotment Money
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Price Band
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120
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126
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Minimium Application No.
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45
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Issue Size (Shares)
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16666667
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Market Lot
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1
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Objective
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The Company intends to utilise the Net Proceeds for the following objects:1. To finance the establishment of new showrooms;2. To finance incremental working capital requirements; and3. General corporate purposes.
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Category
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No. of Shares
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No. of Shares
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Subscription Ratio
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Offered / Reserved |
Bid For |
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Non-Institutional Investors
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2500001
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4774050
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1.90961923615231
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Qualified Institutional Buyers
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5833333
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7515990
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1.28845550219746
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Retail Individual Investors
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5833334
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3965310
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0.679767350883731
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Business Description
We are a well-known and trusted jewellery retailer in India with 14 showrooms in nine cities across fivestates, which have a total carpet area of approximately 44,000 sq. ft. We primarily sell gold jewellery anddiamond-studded jewellery. We also sell other products, including platinum jewellery, jadau jewellery andsilverware. The design and manufacture of our products and silverware is done either in-house or by thirdparties. Our flagship showroom in Zaveri Bazaar, Mumbai, was established in 1864. Since 2001, we haveopened 13 showrooms, including opening seven showrooms between August 2007 and October 2008.We have 12 showrooms under the trade name of “Tribhovandas Bhimji Zaveri”. In addition, we have twodesigner boutiques under the trade name “Krsala”, which predominately sell jadau and diamond studdedjewellery. Out of these 14 showrooms, nine are what we term “large format” high street showrooms (carpetarea of 3,000 sq. ft. or more), three are what we term a “small format” high street showrooms (carpet areaof 1,000-3,000 sq. ft.) and two are designer boutique showrooms (carpet area of 2,200-2,300 sq. ft.). Fourof our “Tribhovandas Bhimji Zaveri” showrooms are in Mumbai, Maharashtra; one is in Thane,Maharashtra; two are in Hyderabad, Andhra Pradesh; one is in Vijayawada, Andhra Pradesh; one is inAhmedabad, Gujarat; one is in Surat, Gujarat; one is in Indore, Madhya Pradesh; and one is in Kochi,Kerala. One of our “Krsala” showrooms is in Pune, Maharashtra and the other is in Hyderabad, AndhraPradesh.We plan to open an additional 44 showrooms (26 large format high street showrooms and 18 small formathigh street showrooms) under the name “Tribhovandas Bhimji Zaveri” by the end of Fiscal 2014, whichwould give us a total of 58 showrooms (with a total carpet area of approximately 150,000 sq. ft.) in 46cities across 14 states.We offer our customers a wide variety of jewellery from across India in order to cater to regional tastes.We also offer jewellery from various parts of the world such as Italy, Turkey and Thailand. We alsocustomise jewellery for individual needs. We offer our jewellery across different price points so as tomaximise our potential customer base.We believe our more than 145-year old track-record signifies consumers? trust in the quality and purity ofour products. This is enhanced by the fact that we offer a buy-back guarantee on our jewellery, subject tocertain conditions. We began to offer this guarantee in 1931, and believe we were the first jewellery retailerin India to do so. Our belief in the trust that consumers place in us is also evidenced by the fact that wewere awarded the Readers Digest Trusted Brand Asia in the category of Jewellery Shop in 2006, 2007 and2008.We have a dedicated design team, currently comprising 21 designers, six of whom are skilled in computeraideddesign (CAD). All of our designers are focused on developing new products and designs that meetcustomers? requirements. We were awarded both the “Best Collection” and the “Best Innovation” awardsfor our jewellery designs by Diamond Trading Corporation (“DTC”) in 2007. We were also awarded the“Best Wedding Jewellery” in the gold category at the Retail Jeweller India Awards 2010.We have our own manufacturing facility for diamond-studded jewellery, outsource the production ofjewellery as well as purchase jewellery from third parties. We procure jewellery and silverware fromsuppliers in different regions across India, which we believe helps us gain an insight into differing regionalpreferences. We have a centralised procurement policy and generally purchase in large volumes in order tostock our 14 showrooms. We believe that by purchasing in large volumes, we are able to purchaseinventory at lower prices than our competitors in the unorganised sector, which enables us to sell ourproducts at competitive prices.
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Promoter's Holding
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Total Share Capital
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49449775
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Offered to Public
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16666667
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Promoter's Holding (Pre-Issue)
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98.9
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Promoter's Holding (Post-Issue)
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74.17
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Address |
241/43
Zaveri Bazaar
Mumbai,
Maharashtra,
400002
Phone : +91-22-39565001
Email : investors@tbzoriginal.com
Website : www.tbztheoriginal.com
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Registrar |
Karvy Computershare Pvt Ltd
Plot No 17-24
Near Image Hospital
Reliance Cybervilae
Vithalrao Nagar
Madhapur
Hyderabad
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Listed at |
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BSE, NSE
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Lead Manager |
Avendus Capital Pvt Ltd.
IDFC Capital Ltd.
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Promoters |
Binaisha Zaveri
Raashi Zaveri
Shrikant Zaveri
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